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Why We Love John Masters

When was the John Masters brand developed and by who?John Masters
The brand was developed by John Masters . In 1991, I created my first organic-based hair care product, Dry Hair Nourishment and Defrizzer. With that small step, an enterprise was born. I continued experimenting with essential oils, plant extracts, and other health-food staples to eventually create the first comprehensive, luxury-organic hair care line. While still working from my apartment, I realised my reputation was beginning to grow amongst a large and diverse “conscious clientele,” and in 1994, I opened my first salon in Soho. Under the name John Masters Organics, the salon soon gained national recognition as the only “clean-air salon” in Manhattan, meaning we performed no services – perms, manicures and most kinds of colour – that require the use of toxic chemicals. Steady clients have often described visits to the tiny salon as “a religious experience.” In 2001, the salon outgrew its original space and moved to the current Soho location, which is ten times the size. The complete John Masters Organics collection has become a staple in spas and salons as well as health and specialty stores around the world. In addition to being sold in over 20 countries, John Masters Organics is the official product of Denmark's cosmetology schools and was the proud recipient of the coveted Soil Association Award for Best New Organic Product Line in Europe in 2004. The salon and product line have gained the devoted support of image- as well as eco- and animal-conscious celebrities, including Erika Christensen, Rosario Dawson, Josh Duhamel, Kristin Davis, Liev Schreiber, Janine Garofalo, Whoopi Goldberg, David Schwimmer, and Alicia Silverstone. 

What are your personal favourite products and why? 
The 100% Argan Oil is the latest launch from John Masters Organics and embodies the philosophy of the brand perfectly: a fair-trade, high quality product that works whilst being sustainably sourced. There are a few 100% natural Argan Oil already available on the market, yet the John Masters Organics 100% Argan is in itself different thanks to its instant absorption by the skin & hair. It goes in to provide the vitamins and fatty acids needed to intensely nourish skin and hair. The results can be seen after one application only. With its nourishing properties which work on both skin and hair, we have already labelled it "Liquid Gold". Every woman should have that product in their bathroom to mix a few drops with their daily face cream, body lotion and conditioner in order to provide an intense moisture booster, prevent the signs of ageing and fade away the scars.

What are your customers favourite products and why?John Masters Citrus And Neroli Detangler
As mentioned above, the John Masters Organics 100% Argan Oil has been a huge success and extremely well received by customers who see the results on their hair & skin straight away. The Citrus Neroli Detangler is also one of our best sellers the whole year around, thanks to its delicious "Lemon Cheesecake" scent and its double use: light conditioner and leave-in conditioner at the same time. Our customers love the shine it provides and the fact that they can use it as a leave in whenever necessary to tame away frizz and prevent dryness.

What was/is the inspiration behind the brand? 
My career skyrocketed in the 1970's with jobs at top salons in Miami and Manhattan. In the 80's, I settled permanently in New York City where my status as a hair stylist continued to rise in the fashion and beauty industries. Meanwhile, in my personal life, I became increasingly fascinated with organics. Over time, I realised the serious health risks posed by inhaling and handling harsh salon chemicals day to day and tried to figure a way for these two critical components of my life - dual passions for hair styling and organics –to peacefully co-exist. Ultimately, it became clear that I would need to do hair on my own. Late in the 80's, I began seeing clients in my New York apartment, using ammonia-free herbal and clay based dyes from Europe while experimenting with non-toxic forms of hair care. The inspiration was and still is creating beautiful, high quality products that work and don’t compromise your health. 

What does John Masters stand for? 
Caring about yourself and caring about the earth don’t have to be mutually exclusive. For over 20 years, this has been the guiding force in creating Super Natural Beauty for your hair, your skin, and your home. "We only get one body, and we only get one planet. Why not treat them both with the utmost care? I didn’t want to deal with chemicals and synthetics everyday, and I truly believed that when given the option, others would feel the same. Why use synthetics when natural products work better and are safer for the environment?" John Masters. 

What has been your proudest moment building the brand?
There are so many moments, but I guess the overriding one is the customer’s reaction to the products. When customers tell me how much they love the products and how good they feel using them that is a very proud moment for us.

What is the future for the brand?
We are always researching new and exciting natural ingredients and looking at formulating new products including a line of natural hair colours which we hope to have completed in the near future.

Shop John Masters 

The brand was developed by John Masters . In 1991, I created my first organic-based hair care product, Dry Hair Nourishment and Defrizzer. With that small step, an enterprise was born.