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About Us


Our Story

Thank you for visiting our site to find out a bit more about us.

Amaranth was founded back in 2012 by Nutritional Therapist Joanne Hill. Joanne had a degree in retail management and had enjoyed a career as a retail consultant working with multi-national retailers such as Sainsburys, Mothercare and Dixons. Following the birth of her second child and her own journey with health and hormonal conditions, Joanne followed her passion and retrained as a Nutritional Therapist at the College of Naturopathic Medicine and later joining BANT (British Association of Nutritional Therapists).

As a practicing therapist Joanne realised the importance of all aspects of lifestyle medicine working together with nutritional therapy. She progressed with Functional Medicine training at AFMCP and spent time understanding the impact of ingredients used on the skin as well as those we put in our bodies.

In 2012 an opportunity came along for Joanne to bring together her passion for retail, health, nutrition and natural beauty products. The first Amaranth store was born in Bramhall, Cheshire. Amaranth is a highly nutritious grain which also contains oils that are used in many skincare preparations. Known as the flower that never fades, the Amaranth features in Aesops fables, as the Rose said to the Amaranth “thou art immortal and dost never fade, but bloomest for ever in renewed youth.” The perfect name for our first store.

The Amaranth store is unique in that it brings together all aspects of natural lifestyle health and wellbeing with retail, treatments and an expert team. The retail store sells the very highest quality natural and organic supplements, skincare, haircare, make up and superfoods all selected by the team. Treatment rooms offer holistic health including Dr Hauschka facial and body treatments, NEOM Organics treatments, SKN-RG treatments, reflexology, reiki, massage, acupuncture, nutritional therapy and functional testing.
Our team of experts includes registered nutritional therapists, advanced natural skincare practitioners, Dr Hauschka estheticians, yoga teachers and complementary therapists. Alongside store based advice, treatments and consultations, the team provide a talks and events programme.

Our knowledge, advice and product set has allowed Amaranth to be the recipient of a number of high profile awards:
    • Natural Beauty Independent Retailer of the Year (Natural Beauty Awards) 2018 & 2016

    • Highly Commended Best High Street Retailer for Natural Beauty (Natural Health International Beauty Awards) 2018
    • Natural Products Best Independent Retailer (Natural Products Awards) 2015

    2018, saw the relaunch of our website at www.amaranth-wellbeing.com, allowing our carefully selected products to be available nationally and internationally, as well as offering a click and collect service for local customers.

    2019, brings our most exciting project to date, our second store in Royal Exchange 
    Manchester City centre due to open in December 2019. The original Amaranth team having worked together for many years, jumped at the opportunity for a new store. The team will increase their working hours to bring the Amaranth experience to Manchester whilst making sure that there is no change to the Bramhall store. Alongside the existing team we have two new nutritional therapists, a natural make up advisor and a skincare expert joining the Manchester team.

    Meet the Team

    It is the team that makes Amaranth. A little daft at times, we have certainly had a laugh along the way and the team have supported each other in the ups and downs. Find out more about each of us on our meet the team page but a little peak of our senior team here :

    Joanne Hill: Our founder, director and nutritional therapist. You will find Joanne in both our Manchester and Bramhall stores. If not in store, you can locate her in a nearby coffee shop looking at spreadsheets, writing articles or trying out new products. Morning yoga, running, good food, travel and spending time with her teenage boys (usually involving football) take up the other hours of the week.

    Claire Bossons: Senior skincare advisor, Dr Hauschka esthetician, SKN-RG therapist and holistic therapist with a practitioner diploma in Anatomy and Physiology. Claire is our go-to expert for anything skin related, her in depth knowledge of natural skincare products and ingredients along with her knowledge of internal factors contributing to skin conditions has allowed her to see dramatic results with her clients. Claire worked in customer services for many years before retraining in organic skincare and holistic therapies which she loves. Claire can be found on the shop floor in Bramhall on a Monday and Tuesday and in the treatment rooms on other days, or out walking with her Cockapoos Marvin and Buddy

    Jane Dagnanleach: NEOM Organics therapist, Complementary therapist, Yoga teacher, skincare advisor, our longest standing team member and a Mum of four! Jane is our go to for natural lifestyle advice. If life is getting stressful Jane helps with techniques to calm. Jane is an advisor in both the Bramhall and Manchester stores and offers treatments from both

    Sophie Beddard: Store Manager Manchester store. Sophie is a registered nutritional therapist who loves good food, cooking and can spend hours shopping for food ingredients. Sophie has a passion for a natural lifestyle and she loves searching for new nutrition and skincare innovations. With a background in marketing and customer service Sophie is the perfect person to lead the Manchester store. No question is too difficult, if she doesn’t know the answer, Sophie will do her very best to find out.

    Elle Hughes: Our social media, marketing and community co-ordinator, our Elle lights up the store and certainly gives us all a giggle. Having been with Amaranth since being a Saturday girl at the age of 15, Elle will now be transferring to Manchester to work with our neighbours in health and wellness in the city. Out of work you can find Elle in Ibiza or in city center clubs, if you can stay up late enough.

    Gemma Day: Nutritional Therapist, food intolerance testing and functional testing. Another super clever nutritional therapist, Gemma knows her nutrition products inside and out and is always learning about new innovations. Outside of Amaranth, you can find Gemma on the tennis court as part of the Cheshire Women's team or on family adventures with her three gorgeous young children.

    Tricia Ward :  Nutritional therapist and functional testing specialist.  Tricia is an expert in nutritional science and provides detailed evidence-based advice for your health concerns.  She is passionate about joining the dots to get to the root cause of health issues. Patricia is a shop floor adviser in both Bramhall and Manchester and offers one-to-one consultations. Tricia has also spent many years as an investment manager, so understands the needs and has supported the health and recovery of many time-pressured, stressed colleagues.  Did we also mention that Patricia is a GB team triathlete? If you want advice on sports performance or natural recovery from sports injuries Patricia is your go to.

    Find us at:

    Bramhall Store: 19 Bramhall Lane South, Bramhall, SK7 1AL. 0161 439 9856

    Manchester Store: 11 – 13 Royal Exchange Arcade,Manchester, M2 7EA 0161 518 1334
    Online: www.amaranth-wellbeing.com
    Facebook: AmaranthUK
    Instagram: Amaranth_UK

    Thank you for visiting our site to find out a bit more about us.The Amaranth store is unique in that it brings together all aspects of natural lifestyle health and wellbeing with retail, treatments and an expert team.